Paid Marketing
We recommend considering paid media to retarget those users that drop off the funnel before connecting to the widget. Also, those users that never completed the process. Analytics industry leader Adjust reports that retargeted users make 37% more revenue than new users.
- Before launching, please review the copy recommendations and audience size recommendations.
- Consider reviewing Facebook and Google Ads official training before launching the campaign.
- Integrate branding guidelines in the design as per the brand section of this document. Feel free to combine them with your current brand claims.
- Send the traffic to the most relevant part of your funnel. In the case that your product has several funnels, assure consistency between app and web. Point the traffic to the
- Distribute the budget homogeneously based on the days that you plan to launch the campaign.
Google Ads Recommended Ads copy (ES)
| Format | Headline (1 Headline) | Description (5 description) |
| Google Display Ads | Añadimos Open Banking. Última tecnología de análisis. Nueva tecnología de análisis. Nuevo partnership con Belvo. Más de 2M de usuarios conectados. | Introducimos un nuevo proceso: análisis más completos gracias al Open Banking y Belvo. Disfruta de análisis más completos y más notificaciones gracias al Open Banking y Belvo. |
| Facebook Ads / Instagram Ads | Añadimos Open Banking con Belvo. Añadimos la tecnología Open Banking. Más de 2M de usuarios conectados. | Introducimos un nuevo proceso: análisis más completos gracias al Open Banking y Belvo. Disfruta de análisis más completos y más notificaciones gracias al Open Banking y Belvo. |
Google Ads Recommended Ads copy (BR)
| Format | Headline (1 Headline) | Description (5 description) |
| Google Display Ads | Conexão Open Finance. Aprovação otimizada. Nova tecnologia de análise. Nova parceria com a Belvo. Mais de 2M de usuários conectados. | Conheça o novo processo: análise de crédito otimizada com Open Finance e Belvo. Acesse análises completas de suas finanças com o Open Finance e Belvo. |
| Facebook Ads / Instagram Ads | Conexão Open Finance com Belvo. Conheça a tecnologia Open Banking. Mais de 2M de usuarios conectados. | Conheça o novo processo: análise de crédito otimizada com Open Finance e Belvo. Acesse análises completas de suas finanças com o Open Finance e Belvo. |
This is recommended messaging that can be adapted to each case.
Recommended audience size for remarketing
- Retargeting from the pixel: 100 active users for display network. Link to Google Ads official documentation. From Belvo, we recommended having at least 1000 active users for the campaign to take off.
- Retargeting from emails: Recommended at least 1,000 users. Link to Google Ads official documentation. From Belvo, we recommended having at least 1000 active users for the campaign to take off.
- Retargeting from emails and Pixel: The minimum audience size is 100. Link to Facebook Official Documentation. From Belvo, we recommended having at least 1000 active users for the campaign to take off.
